Three brand directions free: logo, palette, type and a one-page site, built on Shapes London’s design system. Download your kit for $99.
Already have a brand? Take the free audit →$5,000–15,000 and six weeks, for a company that doesn’t have customers yet. Your launch date won’t wait.
Logo makers, site builders, a freelancer who disappears. You end up with something thousands of other businesses already have.
Distinct brand directions built on a senior creative director’s system, with the website to match. You own every file. No subscription trap.
One of the world’s largest personal transformation platforms, with over 110 programs across web and app.
Six to eight overlapping categories, generic 3D renders and inconsistent type. We consolidated everything into the Life Pathway System: five pillars with signature gradients, custom icons and one photography language, standardised on Google Sans Flex.
Read the case study ↗
An AI-powered nutritionist and health coach, in a category crowded with calm neutrals and clinical dashboards.
A brand that makes AI feel approachable, personal and alive: a minimal, flexible mark, a fresh colour language, energetic motion-led imagery and a clean interface built around progress.
Read the case study ↗
An app for business leaders and high achievers that needed to feel exclusive and elevated, without feeling cold or corporate.
Wordmark, palette, typography and UI across onboarding and core screens, with warm, rich tones and editorial photography that give the app a members’ club feel.
Read the case study ↗
Each step goes deeper than the last. Start where you are and only go further when you need to.
Ten quick questions. A score out of 100 and the three fixes that matter most, before you spend a cent.
Answer a few questions and browse brand directions built on a creative director’s system. Pay only when you download.
Tell me what you need, and I design and deliver it. No diagnosis, no committee. Just the work, done properly.
I join your company as its creative lead. Work out what the business needs, build it, then teach your team to carry it.
| Option | Typical price | Brand + website | Senior creative direction | You own it all |
|---|---|---|---|---|
| Logo makers | $20–65 logo · $96–129/yr kit | Templated site | No | Subscription |
| Freelance marketplaces | $150–500 brand kit | Usually separate | Hit and miss | Varies |
| Design contests | $599–2,499 brand pack | No website | No | Yes |
| Agencies | $5,000–15,000 · six weeks | Yes | Yes | Yes |
| Shapes | Free → $99 → $1,500 | Yes | Yes | Yes. No lock-in. |
Public pricing, Oct 2026: Looka, Tailor Brands, Fiverr, 99designs. Agency range from founder quotes.
You own it. All of it.
Logo files, fonts, colours, the website. Yours to keep, move or hand to someone else.
One payment. No subscription.
Your site is hosted free for the first year. After that, about $15 a month, or take your files and go.
Directions, not templates.
Every option comes from a creative director’s system, so it looks like you and not like the business next door.
Graphic designer and creative director. Visual identity, art direction, branding, logos and typography.
Shapes is my independent studio in London: brand identity, art direction and product design for founders building what’s next. Clients include Mindvalley, Vibrantly, Finerminds, Akuna Group and States. The Starter tool is built on the system I use with clients, and from Launch upward you work with me directly.
I work as a fractional creative director: senior creative leadership for companies that don’t need, or can’t yet afford, a full-time one.
Start with the free audit. It takes three minutes and tells you what’s holding your brand back. If you need a brand from scratch on a budget, go to Starter. If you know what you need and want it done for you, Launch. If your brand needs to change how the business grows, Fractional Creative Director.
Starter is instant: browse directions straight away and download when you’re happy. Launch is scoped with you on day one and delivered against a fixed date. Fractional engagements run in months.
About $15 a month to keep it hosted, or take your files and host them anywhere. No lock-in either way.
Yes. Each step builds on the last, so nothing is wasted. Your $19 to explore Starter is credited when you download.
Most startups and small businesses, yes. Complex e-commerce and app design are out of scope for Starter and Launch.